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Everyone, glowing, together.
Sculpted by Aimee is all about multi-purpose hero products that literally anyone can use. Brilliant basics that help you feel like your best self in minutes.
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Frequently Asked Questions
What is a foundation?
Foundation is the base of any makeup look, designed to create a flawless canvas to build upon with cheek and eye makeup. It enhances your natural complexion by smoothing imperfections and evening out your skin tone. From light to full coverage, choose the finish that best suits your skin type and desired look.
How do I choose the right foundation?
To choose the right foundation, you need to think about your coverage preference and skin type. If you have dry skin, consider choosing a hydrating or dewy-finish foundation, while those with oily skin might opt for a matte formula. For a natural look, go for a sheer or light coverage foundation, or for a more airbrushed finish, choose medium to full coverage.
Does foundation need a primer?
Primer isn’t essential, but it can definitely help your foundation go on more smoothly and last longer too. It creates a barrier between your skin and makeup, which helps to control oil levels and blur pores for a flawless finish, so pairing your foundation with the right primer can make a big difference!
Should foundation be lighter or darker?
Your foundation should ideally match your skin tone, so look for a shade that blends seamlessly into your skin. Then, you can use other makeup such as blusher and bronzer to add colour and warmth to your complexion. Not sure which shade to go for? Try our Foundation Shade Finder Quiz.