Featured In the Press

“This glossy formula gives our favourite ever It Cosmetics foundation a serious run for its money.”

Second Skin Dewy Foundation
Second Skin Dewy Foundation

£25.00

“This concealer works hard to camouflage dark circles, spots and blemishes, without making your eye area look cakey.”

Blanc
Satin Silk Longwear Concealer

£16.00

“What we love most is the texture – a whipped cream that feels luxurious and nourishing.”

“A swipe of this hyaluronic acid-infused tinted lip balm instantly perks up tired complexions, all while providing SPF25 protection. A one-and-done lip product we can all get behind.”

Peach
HydraLip

£16.00

Our Founder

"The brand's creator is Aimee Connolly, a make-up artist who wanted to create a line of useful, difference-making things that work. And she has."- India Knight, Sunday Times UK

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