Featured In the Press

“This glossy formula gives our favourite ever It Cosmetics foundation a serious run for its money.”

Second Skin Dewy Foundation

“This concealer works hard to camouflage dark circles, spots and blemishes, without making your eye area look cakey.”

Blanc

“What we love most is the texture – a whipped cream that feels luxurious and nourishing.”

CloudCream™

“A swipe of this hyaluronic acid-infused tinted lip balm instantly perks up tired complexions, all while providing SPF25 protection. A one-and-done lip product we can all get behind.”

Peach
HydraLip

£16.00

Our Founder

"The brand's creator is Aimee Connolly, a make-up artist who wanted to create a line of useful, difference-making things that work. And she has."- India Knight, Sunday Times UK

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